I’ve been looking into crowd funding and micro financing sites for a while and it was always inspiring how many bands and independent entrepreneurs go this route. A good friend of mine just raised $16k from his friends for a new offline print magazine for the web design community. I started investing money into Kiva.org for some time now and despite the donation it’s growing to a substantial base.

But why is crowd sourcing only used in the “micro world” of small businesses and third world countries? Why aren’t there any deep-pocket entrepreneurs that fund a company with their name and make it into something big? Why are the super-wealthy not interested in joining forces into a for-good investment and change the entire reputation of their name and industry?

Can we only look at new funding approaches from industries outside the finance world (e.g. Radiohead tested new techniques from the alternative music industry)?

I am personally surprised that no more business models developed out of thecrowd sourcing experiences we have in our daily lives. Occupy Wallstreet, the disruptive character of online reviews or just the insane growth of Facebook should bait way more entrepreneurs into the field of crowd sourcing business models.

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